Labonte Kelloggs
Kellogg Company by jekky
www kelloggcompany com Kellogg Company often referred to as Kellogg or Kellogg s in its corporate logo or even more formally as Kellogg s of Battle Creek with 2008 sales of nearly 13 billion is the world s leading producer of cereal and a leading producer of convenience foods including cookies crackers toaster pastries cereal bars fruit flavored snacks frozen waffles and veggie foods The Company s brands include Kellogg s Keebler Pop Tarts Eggo Cheez It Nutri Grain Rice Krispies BearNaked Morningstar Farms Famous Amos Special K All Bran Frosted Mini Wheats Club and Kashi Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world Its global headquarters are in Battle Creek Michigan USA Kellogg trades under the ticker symbol NYSE K The Kellogg Company holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales Contents 1 History 2 Early Kellogg Trademarks 3 Corporate governance 4 Products 4 1 Cereal 4 2 Discontinued cereals and foods 5 Kellogg s International 6 Mascots 7 Motorsports 8 Merchandising 9 References 10 External links History First Kellogg s package Kellogg s was founded as the Battle Creek Toasted Corn Flake Company on February 19 1906 by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh day Adventist Christian denomination The company produced and marketed the hugely successful Kellogg s Toasted Corn Flakes and was renamed the Kellogg Company in 1922 In 1930 the Kellogg Company announced that most of its factories would shift towards 30 hour work weeks from the usual 40 This practice remained until World War II and continued briefly after the war although some departments and factories remained locked into 30 hour work weeks until 1980 From 1969 to 1977 Kellogg s acquired various small businesses including Salad Foods Fearn International Mrs Smith s Pies Eggo and Pure Packed Foods however it was later criticized for not diversifying further like General Mills and Quaker Oats were After underspending its competition in marketing and product development Kellogg s U S market share hit a low 36 7 in 1983 A prominent Wall Street analyst called it a fine company that s past its prime and the cereal market was being regarded as mature Such comments invigorated Kellogg chairman William E LaMothe to improve which primarily involved approaching the demographic of 80 million baby boomers rather than marketing children oriented cereals In emphasizing cereal s convenience and nutritional value Kellogg helped persuade U S consumers age 25 to 49 to eat 26 more cereal than people that age ate five years prior The U S ready to eat cereal market worth 3 7 billion at retail in 1983 totaled 5 4 billion by 1988 and had expanded three times as fast as the average grocery category Kellogg s also introduced new products including Crispix Raisin Squares and Nutri Grain Biscuits and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan During this time the company maintained success over its top competitors General Mills who largely marketed children s cereals and Post who had difficulty in the adult cereal market In March 2001 Kellogg made its largest acquisition the Keebler Company Over the years it has also gone on to acquire Morningstar Farms and Kashi divisions or subsidiaries Kellogg also owns the Bear Naked Natural Touch Cheez It Murray Austin Famous Amos Gardenburger acquired 2007 and Plantation brands Early Kellogg Trademarks The stylized signature W K Kellogg logo word in stylized form trademarked at the USPTO and filed by Kellogg Toasted Corn Flakes Company The stylized depiction of the letter Kellogg s surname signature logo trademarked at the USPTO and filed by Kellogg Toasted Corn Flakes Company Artifacts are items of historical relevance and provide insight to a company s origins and developments Some early Kellogg trademarks are artifacts that reflect a point of time in the cereal company s history One artifact is the trademark for W K Kellogg that was filed with the USPTO by the Kellogg Toasted Corn Flake Company of Battle Creek Michigan on December 15 1914 The application filed by the company s secretary John L Kellogg states the trademark is a copy of the signature of Will K Kellogg and president of the corporation The application shows that the trademark was used for cereal foods marketed under the trade names of toasted corn flakes toasted wheat flakes toasted wheat biscuit krumbles and cereal coffee substitutes According to the application the stylized word form of Will K Kellogg s signature was a trademark continuously used in the company s business since April 1 1906 Trademark registration was granted on July 13 1915 Another trademark filed by the Kellogg Toasted Corn Flake Company was for a different facsimile of Will K Kellogg s signature just for the surname of Kellogg s Trademark for Kellogg s was submitted on the same date of December 15 1914 Application was also filed by John L Kellogg s W K Kellogg s second son who was serving as the company s secretary at the time The stylized Kellogg s surname logo was trademarked for cereal breakfast foods and was registered on October 18 1921 The application states that first use anywhere and in commerce was on May 1 1907 The W K Kellogg trademark expired on October 30 1996 The current status for the easily recognized stylized form of the founder s signature Kellogg s is registered and renewed and owned by the Kellogg Company of Battle Creek Michigan Corporate governance Current members of Kellogg Company s board of directors include James M Jenness chairman David Mackay Dr Benjamin S Carson Sr John T Dillon Gordon Gund Dorothy A Johnson Donald R Knauss Ann McLaughlin Korologos Rogelio M Rebolledo Sterling K Speirn Robert A Steele and Dr John L Zabriskie On January 24 2005 the former CEO since April 1999 and chairman of the board of directors since April 2000 Carlos Gutierrez became U S Secretary of Commerce in the second term of former President George W Bush Kellogg s board of directors named James M Jenness as chairman and CEO to replace Gutierrez On October 23 2006 Kellogg s announced that president and chief operating officer David Mackay would become the chief executive officer effective December 31 2006 Jenness will continue to serve as chairman of the Board of Directors In June 2007 Kellogg announced that by the end of 2008 it would stop advertising to children under twelve those cereals and snacks that do not meet specific nutrient guidelines Products Cereal Advertisement 1910s A list of cereal products produced by Kelloggs with available varieties 40 Bran Flakes All Bran All Bran Original All Bran Bran Buds All Bran Bran Flakes UK All Bran Extra Fiber All Bran Guardian Canada Apple Jacks Bran Buds Bran Flakes Choco Krispis Latin America Chocos Smacks India Cocoa Krispies Coco Pops Europe Coco Pops Coco Rocks Coco Pops Mega Munchers Coco Pops Moons and Stars Corn Flakes Complete Wheat Bran Flakes Bran Flakes Corn Pops Country Store Crunch Caramel Nut Crunch Cran Vanilla Crunch Toasted Honey Crunch Crunchy Nut Cornflakes Cruncheroos current only available through food service sales and not retail Disney cereals Disney Hunny B s Honey Graham Disney Mickey s Magix Disney Mud Bugs Pirates of the Caribbean Disney Princess Cereal Eggo Froot Loops Froot Loops Froot Loops 1 3 Less Sugar Marshmallow Froot Loops Frosted Flakes Frosties outside of the US Canada Kellogg s Frosted Flakes Kellogg s Frosted Flakes 1 3 Less Sugar Tony s Cinnamon Krunchers Frosted Mini Wheats known in the UK as Toppas until the early 1990s when the name was changed to Frosted Wheats The name Toppas is still applied to this product in other parts of Europe as in Germany and Austria Fruit Harvest Fruit Harvest Apple Cinnamon Fruit Harvest Peach Strawberry Fruit Harvest Strawberry Blueberry Fruit n Fibre not available in US not related to the Post cereal of the same name sold in the US Genmai Flakes Japan Guardian Australia NZ Canada Honey Loops Honey Smacks US Smacks other markets Just Right Just Right Original Just Right Fruit Nut Just Right Just Grains Just Right Tropical Just Right Berry Apple Just Right Crunchy Blends Cranberry Almond Sultana Australia NZ Just Right Crunchy Blends Apple Date Saltana Australia NZ Komplete Australia Low Fat Granola Low Fat Granola Low Fat Granola with Raisins Mini Swirlz Mini Wheats Mini Wheats Frosted Original Mini Wheats Frosted Bite Size Mini Wheats Frosted Maple Brown Sugar Mini Wheats Raisin Mini Wheats Strawberry Mini Wheats Vanilla Creme Mini Wheats Strawberry Delight Mini Wheats Blackcurrent Mueslix Mueslix with Raisins Dates Almonds Nutri Grain Nut Feast Oat Bran Cracklin Oat Bran Optivita Product 19 Raisin Bran Sultana Bran Raisin Bran Raisin Bran Crunch Sultana Bran Australia NZ Sultana Bran Crunch Australia NZ Raisin Wheats Rice Krispies Rice Bubbles Rice Krispies Rice Krispies Treats Frosted Rice Krispies Cocoa Rice Krispies Rice Bubbles LCMs Rice Crispies Multi Grain Shapes Ricicles Like Rice Krispies but with the addition of a frosted sugar coating Scooby Doo cereal Cinnamon Marshmallow Scooby Doo Cereal Smart Start Smart Start Smart Start Soy Protein Cereal Smorz Special K Special K Special K low carb lifestyle Special K Red Berries Special K Vanilla Almond Special K Honey Almond Australia Special K Forest Berries Australia Special K Light Muesli Mixed Berries Apple Australia NZ Special K Light Muesli Peach Mango flavour Australia NZ Special K Dark Chocolate Belgium Special K Milk Chocolate Belgium Special K Sustain UK Spider Man cereal Spider Man Spidey Berry SpongeBob SquarePants cereal Start UK Sustain Sustain Sustain Selection Variety Vector Canada only Yeast bites with honey Discontinued cereals and foods Kellogg provides an online list of discontinued products Banana Bubbles A banana flavoured variation of Rice Krispies First appeared in the UK in 1995 but discontinued shortly thereafter Bart Simpson s No ProblemO s Sold in the UK for a limited period Bigg Mixx cereal C 3PO s cereal Introduced in 1984 and inspired by the multi lingual droid from Star Wars the cereal called itself a a New crunchy Force at Breakfast and was composed of twin rings phased together for two crunches in every double O In other words they were shaped like the number 8 Choco Corn Flakes A chocolate version of Corn Flakes First sold in the UK in 1998 but discontinued a few years later Cinnamon Crunch Crispix Cinnamon Mini Buns Concentrate Complete Oat Bran Flakes Corn Soya cereal Double Dip Crunch Frosted Krispies Golden Oatmeal Crunch later revised to Golden Crunch Kenmei Rice Bran cereal Krumbles cereal Manufactured approximately from the 1920s to the 1950s based on shreds of wheat but different from shredded wheat in texture Unlike the latter it tended to remain crisp in milk In the Chicago area Krumbles was available into the late 1960 s It was also high in fiber although that attribute was not in vogue at the time Marshmallow Krispies later revised to Fruity Marshmallow Krispies OJ s cereal 19851986 OKs cereal early 1960s Oat based cereal physically resembling the competing brand Cheerios with half the OKs shaped like letter O s and the other half shaped like K s but didn t taste like Cheerios OKs originally featured a Scottish bagpiper on the box this was replaced by the more familiar Yogi Bear Pep Best remembered as the sponsor of the Superman radio serial Pokmon Cereal Puffa Puffa Rice late 1960s early 1970s Raisins Rice and Rye Razzle Dazzle Rice Krispies Stars All Stars cereal Kellogg s International Den Bosch Netherlands Valls Spain Bremen Germany Kelloggs Manchester UK Kelloggs Wrexham UK Portable Foods Manufacturing Wrexham UK Portable Foods Manufacturing Livingston Scotland UK Battle Creek Michigan USA Seoul South Korea Shinjuku Tokyo Japan Bangkok Thailand Mumbai India Pagewood Australia Rosny sous Bois France London Ontario Canada Quertaro Mexico Maracay Aragua Venezuela United Bakers Russia So Paulo Brazil Swords Dublin Ireland Kellogg Europe Trading Dublin Ireland Mascots Licensed brands have been omitted since the corresponding mascots would be obvious e g Spider Man is the mascot for Spider Man Spidey Berry Cocoa Krispies cereal Known as Choco Krispis in Latin America Choco Krispies in Germany Austria and Switzerland and Coco Pops in UK and Europe Jose monkey Coco monkey Melvin elephant Snagglepuss Hanna Barbera character Ogg caveman Tusk elephant Snap Crackle and Pop Corn Flakes cereal Cornelius rooster Coco Pops cereal Chocos Chocos Smacks in India Coco monkey Frosted Flakes known as Frosties outside the US Canada Zucaritas in Latin America and Sucrilhos in Brazil cereal Tony the Tiger Froot Loops cereal Toucan Sam Honey Smacks US Smacks other markets cereal Dig Em Frog Raisin Bran cereal Sunny the Sun Rice Krispies known as Rice Bubbles in Australia cereal Snap Crackle and Pop Ricicles UK Only cereal Captain Rik Apple Jacks cereal CinnaMon and Bad Apple Honey Loops cereal Loopy bumblebee Keebler Cookies and Crackers Ernie the Elves Motorsports Kellogg s made its first foray into auto racing in 199192 when the company sponsored the 41 Chevrolets fielded by Larry Hedrick Motorsports in the NASCAR Winston Cup Series and driven by Phil Parsons Dave Marcis Greg Sacks and Hut Stricklin But they gained greater prominence for their sponsorship of two time NASCAR Winston Cup Champion Terry Labonte from 1993 at Billy Hagan Racing until his retirement in 2006 and Hendrick Motorsports from 1994 until the end of 2006 initially with Labonte with both their Corn Flakes and Frosted Flakes brands including Labonte s second NASCAR Championship 1996 and his second win in a major the 2003 Southern 500 After Labonte s retirement the sponsor stayed when Hendrick with new driver Kyle Busch The company has consistently reduced its sponsorship where since 2007 it shares onl
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Terry Labonte Kelloggs Car
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Terry Labonte #44 Kellogg’s / 2006 Monte Carlo / 1:24 Scale Diecast Car $16.99 In 2006, Terry Labonte will keep his partial racing schedule, driving the No. 44 Kellogg’s Chevrolet Monte Carlo for Hendrick Motorsports at select races on the NASCAR NEXTEL Cup Series circuit. In 2005, Labonte dubbed his abbreviated race schedule, “Shifting Gears – Lone Star Style,” and competed in 11 events that included the NASCAR NEXTEL All-Star Challenge, the Brickyard 400 and both NASCAR Cu… |
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